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Originally Posted by Daminc
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There are several red flags that should put you on guard for when evaluating SEO consultants:
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Offers of guaranteed rankings
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Bull. If they do not offer you a money-back guarantee, they can simply take your money and run.
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Search engines do not disclose their ranking algorithms.
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It's an SEO's job to know as much about the algo as possible. If an SEO isn't familiar with the ranking algo, he ought not be an SEO.
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There are several red flags that should put you on guard for when evaluating SEO consultants:
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Offers for SEO that advertise no modifications necessary to your existing site
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And:
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SEO consultants who offer to improve your ranking without need to edit your site are not engaging in organic search engine optimization. They are not optimizing anything.
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LOL. SEO's who need to modify page content might not be optimizing anything. I had one client who didn't want the pages modified, and I got him top ten rankings on ALL of his keywords without modifying pages. Guaranteed rankings, BTW.
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Now that you know what to avoid, here are some tips on things you should look for in a good SEO consultant:
Divulges / explains in detail what they will do
Consultant (or company personnel) frequent public SEO discussion forums
Tracks conversions as well as (or instead of) rankings
Has been vetted by SEO Consultants and/or SEOPros
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Um, no.
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Divulges / explains in detail what they will do
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Why explain your methods in detail? So the client can take notes and then go do the job himself?
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Consultant (or company personnel) frequent public SEO discussion forums
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That's a crock. Should I only buy sushi from restaurants that send employees to post in public forums? Should I buy coffee only from cafes that send employees to post in public forums? It's non-sense.
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Tracks conversions as well as (or instead of) rankings
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Marketing is in charge of conversions. SEO is in charge of rankings.
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Has been vetted by SEO Consultants and/or SEOPros
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Inclusion in SEOConsultants.com may actually be a sign of incompetence insofar as many competent SEO's I know wouldn't be able to get into that directory. SEOConsultants is a one-man show with very narrow anti-spam mentality.
SEOPros.com is just plain useless.