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Yep there is no trick, you have to have a quality web site with unique content, and make sure you try to link to other web sites that are similar to yours. One way is to send them an e-mail, tell them that you like their web site, give them a compliment, and tell them that their web site compliments yours. Add their link to your links page first, and then ask them if they would reciprocate. If they respond negatively, then offer them something, tell them that you will give them a front (home) page, priority link if they would add yours. I have had great success with that technique, I have been able to get links from every major player in my field and my links page has a page rank of 4 now.
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