Thread: Any Good Copywriting Tips?
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Old 05-26-2007, 11:47 PM   #11 (permalink)
WagerX
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Avoid fluffy, or overly ambitious claims. Keep all facts on evidence based only.
As soon as I see "best", "only place on the market", I feel a loss of credibility of the article as being less informative (value added) and more promotional.
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