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I think this is just Johns way of apologizing to Aviva after they got so upset when he said they sucked and were greedy.
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Jeff is a good friend, and he's also a business partner. He owns a 50% share in the Contextual Links service.
I respect his skills at promoting, and we've talked about the annual vs one-time fee thing before I posted that. When I posted that I did not mean to refer to Aviva. I posted that after I got notice from PayPal that a subscription payment had gone through to another directory for $49.95. I checked my stats for that site and saw that most months, not a single referral had been sent. But they keep taking money nonetheless. I was pissed.
It wasn't Aviva.