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Peterd_d,
I read the post and it is a compelling argument for why MFA sites = "dead". This guy is certainly a player and has a good perspective. But here's my argument of why his premise is flawed.
(1) His concept of a MFA site being "smartpriced". He's inferring that the major reason why a MFA sites visitor clicks on an add is to simply escape the site? The add invariably is going to be related to the product the theme of the site is based on. With enough visible adds the visitor may find exactly what he or she wants and has a possible chance of converting into a sale.
So, my take on the overall economy is that the old school retailers who at one time acted as the "middle men" are now replaced by "information middle men" who via their MFA sites are just passing the info to the end consumer who wants it. I agree its getting in the way of the end sale. It's just my observation.
Text link sites could do both couldn't they? That would be another way to boost overall profitability.
Again, take my observations with a grain of salt, because I haven't made enough as a web master to pay for a decent... decent anything.. lol.
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