Good points all around and good clue Nothing
When you find something that works, replicate it.
As for Alexa, I can't help but throw in my two cents about it. I don't personally feel it's very reliable - based on being ______ over by it. One of my sites has been around since 2001. I worked extremely hard and slowly but surely it made it's way into it's rightful niche position. Prior to the google rescramble in November 2004, that site was sitting in position 21,000 on Alexa for, again, a very specific niche. It was where it belonged, not hatted into position in any way (other than white). Then, the major dance began...
The fall out pushed the site to 40K, 80K, 120K, and now sits somewhere in the 200+ for traffic. In the meantime, many sites that have nothing whatsoever to do with what I do come in much better. (So obviously what a page is about ain't all there is to it.) Lucky for me, mine's a word of mouth type business
Also along those same lines I've seen Alexa give their stamp of approval (a ranking of 6 or higher not unlike Googles) for sites that they (Alexa) sit out in the 6 MILLION plus slot for actual traffic - no man's land. If someone can explain to me how a site can have a higher "rank" than the guy sitting down in the under 50K slot, I'd deeply appreciate an explanation.
To add insult to error, Alexa - though they say they will - never updates your "who's linking in." I have a ton of cr.ap that has nothing to do with me plus old sites of my own that don't exist and haven't for years that they ignore and will not remove. So much for "if you are the owner of this website help us out" request they post themselves...
Alexa drives me nuts so I just ignore them lol! Rankings are good to go after, you can't get away from it, but if you build a solid network of like-minded marketers and business owners all helping each other out (word of mouth, etc.) you're site can do just as well.