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I have never really understood how Google can see the difference between a paid or free link. Many directories offers free or paid inclusion, how in the world does Google know which is which. The cloud links may be concidered as link farms, but in my experience these links seems to have a positive PR impact.
Many say that the Google PR does not matter so much anymore, but very few seems to live by the rule. I think most of us, including myself, look at the PR especially if you are thinking about buying a featured listing. Speaking for myself I am not interested in paying $30 for a featured listing on a PR0 site/directory, but for PR7 its different. Exceptions are on authority web sites, back links from these sites have more value whatever PR.
So Google and paid links does not scare me much - BUT for Gods sake do not tell my wife about link buying .. thats a lot more scary scenario, she can even check my bank account ...
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