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The PPC mainly depends on 2 things.
1. What type of website is that?
Arcade games website, you tube videos or other embeded videos website, Blogs or website which just contains images can easily get 100´s of visitors per day and with bit of tweaking one can get 5-10% CTR. But the PPCs are low for these kind of websites. One has to be happy with the over all earning. Thats all.
2. Where your traffic is from?
That is another thing which can affect your earning........
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