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Adwords rocks.... It is expensive, but if used right you can make a lot of money.
Some advice I have would be to figure out what hours are the best for you to advertise or have your ads online.
Set caps on spending for sure.
Check and see what words your competitors are advertising.
And like CLDNAILS says " your landing pages " need to be idiot proof and user friendly or your flushing $$$ down the drain.
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