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It could be because in the olden days people were busy linking their index pages all over the place, and mostly using the name of their domain in that link. Here in the what good new days (?) strategically keywording your links, along with deep page linking most certainly go a long way. Thanks to everyone for this discussion. Nice to know when one is on the right track especially if that track has been going on for a while now... LOL!
I'd also like to add that having the content to create contextual links is important. So I'll go with "Neo" lol and vote with the 90/10 formula. Plus if you like to write it's at least worth thinking what you write matters (even if one is a legend in one's own mind).
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