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In the beginning you should promote directory like any other site by submitting in other directories, exchanging links, articles etc... If your directory became pretty popular and you make money, you have to spend some profits and buy banners / txt links on the most popular SEO sites to let everyone know that you exist and it worth to submit.
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My real name is Sergey Rusak and my websites: - BlogUpper - Blog promotion and marketing network.
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