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If you have Aweber, Getresponse, Parabots or Email aces they provide you tracking reports i.e. how many opened the email, how many clicked on a certain link etc. Hence why it's important to go with a top company when it comes to email marketing. Afterall, it's where the bulk of business happens. Email Aces tracking was broken when I tested it last but Get Response and Aweber have never let me down. Parabots is a self hosted cheaper alternative with all the killer features (good for anyone just starting out and testing the waters)
Even if you choose some other company, look for detailed tracking features.
Best Regards,
Ana
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