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My buying process is usually pretty straight forward:
1) Search for lowest prices on Froogle or Yahoo Shopping inncluding shipping. Froogle and Yahoo Shopping to a more than adequate job nowadays of locating merchants and merchandise, that other searches are not really necessary.
2) Attempt to determine whether the merchant is legit using a number of factors such as longevity, user ratings (if available), BBBOnline.org, etc.
3) Check whether the lowest prices from acceptable merchants are sufficiently low enough to warrant a purchased when compared to a well known merchant (e.g. Walmart) and make a decision which way to go.
I have to say though, that I am not the usual "consumer", in that I just don't go around this world nowadays looking to consume. I live a pretty quiet life and only buy and "consume", those things that I really need. Ads and other marketing gimics, pretty much roll off my back.
Rich
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