Quote:
Originally Posted by John Scott
I appreciate the input so far, but I was actually curious to take this in another direction. Instead of focusing on the factors that pop into mind as commonly affecting your purchasing decisions, let's analyze actual recent purchases. I think by doing so, we can find factors that we may have overlooked in the past.
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My wife was doing some online shopping this weekend so I popped in and watched over her shoulder. Her hompage is Google and she did a two word search for a type of product she was looking for. The results page came up and she clicked on the #1 spot which in this case happended to be one of the AdWords ads positioned at the top of the top (not on the right).
She shopped on the site for about 15 minutes then made a $28 purchase. When I asked why she clicked on the Google result she did instead of the others she said "because it was first".