Okay, don't know if this is to point but I hope so. Recently I had to replace my antivirus. Norton sux and Zone Alarm was driving me batty! Then I downloaded a free one Avast, good but annoying since if it determines something is amiss it locks up my computer. Okay, enough with the background.
I then went to download.com and did a standard search for antivirus. Granted I was going cheap and free, but what sold me to try a 30 day trial were the reviews by Cnet and real live (??) users of the Avg Malware software.
So I'd say that having outstanding reviews and/or testimonials from real people (to the best we can determine they are real) surely has an effect on whether I go with a product or not.
BTW, I'm 1/2 way through the trial and most likely will be buying when it expires - so someone did something right
Was this what you meant John? As an example of buying behavior that is...