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Affiliate is mostly a one time money, per a new customer, per-a new product. Next time the customer will directly remember the URL of the vendor, and go there. So affiliates do not get any money.
If we sell our own product, it is mostly a repeat income, as a loyal customer is likely to stay forever, as long as we do a fair business.
So, IMHO, becoming a vendor makes a better business sense than be an affiliate.
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