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Directories help too, but my personal preferred method is by gaining links in the most natural way, which is from relevant content. That indicates to Google that you gained the incoming link based on "merit" due to your site being of interest to others.
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I agree, the simple logic is - Google wants to make search more friendly and productive for visitors, so the content should always have first priority. If the visitor can't find the necessary information from the first site he or she searches, then it shouldn't take long to find it when the relevant content websites are groupped together.
Have a great day,
Peter
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