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Originally Posted by John Scott
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I wrote a brief seo course for beginners last week. Those posts are now ranked #7 in Google for the keyword term “SEO Course”, and for a variety of other related phrases.
Remarkably clever piece of SEO? Nah. Just demonstrates the truism “it’s not what you publish, it’s where”. Or “Content isn’t king, popularity is”.
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Very true and very relevant to SEO.
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Here is my 2 cents.
I am doing some kind of test regarding this matter and according to the results that I got until now the “content is still a king”.
Relatively new website has good position in 3 main SEs for many keywords just because the daily posted content. No link building at all. Just at the beginning put 4 links to this website for making it indexed. Yes, RSS feed. Yes, on site optimization. Website is 4 month old.
Here are some keywords.
Key phrase – “Calgary News”
Position 9 in Google, 4 in MSN and 16 in Yahoo.
Key phrase – “global news Calgary”
Position 9 in Google, 4 in Yahoo and not on the first 2 pages in MSN.
Now I want to slow down the content posting to find out what is going to happen.
I agree about domain authority, however I also still believe in content.
I am not talking about good and unique content. I am talking about frequently updated content.
BTW “SEO Course” is not a competitive key phrase.