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I prefer the word "sub-contractor". A lot of the companies I sub-contract to have their own Webmonkies. The problem is 99% of the webmonkies companies hire just can't do the job (job=goals and objectives - not the site look).
I usually lay it on the line "authority must be commensurate with accountability".
In other words, if I don't meet your goals (and I have the authority to do what I need to), fire me. If your goals are not met because your inhouse marketing expert is a moron - fire him. If I met your goals, I'm going to want a raise next contract.....lol.
Most of my work comes from companies that have a beautiful looking site that just doesn't do anything. So the first question I ask the CEO is, if I put up a one blank page and it triples your leads, do you care?
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