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Try finding websites or people who run newsletters that reach your audience. If you can get a little blurb into the newsletter, that can be a cost effective way to bring awareness to your product.
With viral marketing, you need to show your product in an amusing light - which won't work for all products - but for ideas - seach for "will it blend".
Craigslist.org can bring some leads - just don't spam by posting in the right category and location.
It's easier to help if we had a better idea what this product was...
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