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Google should develop more weapons on dishonest webmasters, so this engine would be free of cheater firms seo crap.
Beside that it is a pretty good engine, they improved adwords.
Google links paid policy is not good, I don't think it is a good idea to go after wesmasters who buy links, they should go after people making mirror pages etc... and remove their domains not only the offending pages.
I like Google, it's the best
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