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bobmutch · 07-25-2007, 02:26 AM

>>>So you are saying that a properly optimized page, not ranking, is indicative of absence of authority.

No again that is not what I have said.

Here is what I have said.

<<<...in general the level of competitive keywords you can rank on the first page of the SERP, with out getting inbound links to that page shows the level of authority your site has.

>>>So we must assume that there are less than 100 websites on the web with authority.

No. First I am talking about more than one keywords. "the level of competitive keywords [plural] you can rank on the first page of the SERP"

>>>And a lot of sites rank on the basis of SEO, not authority.

When you rank for competitive keywords and it is not from off-page SEO it is always a combination of on-page SEO and site authority. I don't see how there is any way around that.

While on-page SEO is required it will only take you so far with competitive keywords where you are not using off-page SEO.

So to me it is very clear that site authority is going to make the difference when off-page SEO is not used and the level of on-page optimization that is used from site to site is equal. I don't see how there is any way around that.

>>>Furthermore, the qualifier you mention is that a site is properly optimized. Did somebody go ahead and determine that Aviva is properly optimized, and then announce that Aviva is worthless? Or did they assume?

I appear to me that Rand just took the title tag and I presume because that tag holds the most weight in his view.

I do thing that Rand's test is still valid. But I hold that a better test is to optimize the category pages with competitive titles that relate to the page and to do all on-page optimization and then see how well the pages rank.

One of the things I have started doing with my blog is to pick a keyword I think I can rank for on the first page and use it as a title and optimize the blog post page for that phrase. If I don't get to the home page in the first week I will go and look for another keyword and change the page so it is optimized for that keyword and do a 301 of the old page to the new page.

07-25-2007, 02:26 AM	#61 (permalink)
bobmutch Senior Member Join Date: 10-01-04 Posts: 135 iTrader: 0 / 0% Latest Blog: None	>>>So you are saying that a properly optimized page, not ranking, is indicative of absence of authority. No again that is not what I have said. Here is what I have said. <<<...in general the level of competitive keywords you can rank on the first page of the SERP, with out getting inbound links to that page shows the level of authority your site has. >>>So we must assume that there are less than 100 websites on the web with authority. No. First I am talking about more than one keywords. "the level of competitive keywords [plural] you can rank on the first page of the SERP" >>>And a lot of sites rank on the basis of SEO, not authority. When you rank for competitive keywords and it is not from off-page SEO it is always a combination of on-page SEO and site authority. I don't see how there is any way around that. While on-page SEO is required it will only take you so far with competitive keywords where you are not using off-page SEO. So to me it is very clear that site authority is going to make the difference when off-page SEO is not used and the level of on-page optimization that is used from site to site is equal. I don't see how there is any way around that. >>>Furthermore, the qualifier you mention is that a site is properly optimized. Did somebody go ahead and determine that Aviva is properly optimized, and then announce that Aviva is worthless? Or did they assume? I appear to me that Rand just took the title tag and I presume because that tag holds the most weight in his view. I do thing that Rand's test is still valid. But I hold that a better test is to optimize the category pages with competitive titles that relate to the page and to do all on-page optimization and then see how well the pages rank. One of the things I have started doing with my blog is to pick a keyword I think I can rank for on the first page and use it as a title and optimize the blog post page for that phrase. If I don't get to the home page in the first week I will go and look for another keyword and change the page so it is optimized for that keyword and do a 301 of the old page to the new page.