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>>>A better way would be to link to an off-site page with unique anchor text and see how it affects that page's ranking.
I totally disagree. It would be very hard to measure this metric. How well you rank is very easy to see.
>>>And why would you use ranking as a metric?
Because that is what it is all about. How well you rank in the SERP.
>>>It's entirely unscientific.
I disagree. It is completely scientific as we have a metric of items that give site authority and we have a metric for the results -- placement in the SERP.
>>>Those rankings could be due to a number of different factors.
Not at all. If you put up a page and don't give it off-page SEO. And you equally apply on-page optimization. There is only one thing left and that is site authority.
I am not sure why you are not seeing this : )
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