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A key phrase in quotes with 1.5 million results is very competitive.
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Really? Look at who is ranking. Not a whole lot of weight there. Some sites with very poor link profiles, and **** for on-page SEO.
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No sure what you mean here.
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I mean exactly what I said. Anchor text of links is more powerful than page titles. I didn't ask you to clarify which is on-page SEO and which is not, because I figure we all know which is which.