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B
Bernard:
<<<The reason I say pick a key phrase that doesn't have topic authority is so you are not getting your rankings from off-page SEO.
>>>I fail to see how that is a useful measure of a page's relevance (or desirability for a backlink) for the topic at hand.
Well we are dealing with more than one subject on this thread. The subject I was dealing with was the best way to check the level of your site authority.
I the above statement of mind had noting to do with a "useful measure of a page's relevance". It has to do with getting a feel for the level of a sites authority so you can know what level of keywords you can target and rank on first SERP.
The reason I suggest test targeting key phrases you have no topical authority for is because you can get a better feel for a sites authority if you know how well it can rank for key phrases that are not getting help from current off-page SEO.
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