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Originally Posted by randfish
Bob - although I can see that you're struggling to convince other here, I'm with you on all counts. It's a very, very difficult sort of test or subject to explain, and really requires almost a sixth sense about "this SHOULD be ranking here" and then trying to determine whether it does or not. Maybe it's another good subject for the blog in the near future 
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Originally Posted by bobmutch
Well it hard enough in the SEO forum world to convince people of concepts as I have found many professing SEO experts love to blindly argue for their view where it is right or wrong (yet another reason I spend little time in the SEO forum world).
And then it is double hard to try to convince people to accept concepts that devalue the products they are offering.
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It's definitely easier to assign nefarious ulterior motives to the unconvinced than it is to provide solid guidelines, but it's also pretty transparent.
Why not post serious guidelines, that define what kind of words should rank where in what type of SERPs? So far neither of you have, and neither of you have answered all the questions posted.
It's hard to evaluate the theory when it isn't defined.