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>>>Well to what you referred above is that if a website has an authority it must rank for atleast for the title term!
Er where did you see that. I never said that!
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Well thats what the discussion is all about!! Rand says Aviva directory is not an authority on the basis of it not showing up for its title terms!
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>>>One could not judge the search engine rankings of any website merely with their titles.
Sure you can. You can show what kind of site authority a site has by the key phrases it can rank for just using on-page SEO.
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Forgot to mention only if the competition is small!!! Otherwise you may rank but not to the top... And top rankings is the thing we are worried about... Aviva is not ranked to the top for
Information Web Directory because they haven't got the anchor text links needed to make over for a competition that huge!
Well to what you are pointing your website blog to have got ranked for "quality business cards" is due to the fact that it is low competitive and your site is high in authority. Your site has been there for some time (age) plus has got some unique links which itself are authority those sites of open source projects to name a few. Check
allintitle:quality business cards which shows only 694 competing websites and
allinanchor:quality business cards which give 15K results and what we had for Aviva 321K!!! See the difference...
Well your criteria to check the competitiveness of a keyword should be
allinanchor:keyword phrase which tells exactly how many sites are competing for that keyword phrase sorted in descending order i.e top to bottom. And your site comes for
allinanchor:quality business cards on the 3rd page this means that your one link from the domain itself has put so much power in it that rest all the sites are unable to obtain. Now if we search for
allinanchor:"quality business cards" this shows how many sites are competing for the exact the same keyword i.e. "quality business cards" and your site comes on page 2.
The searches you are doing is with the
keyword phrase shows how many sites contain these terms in their title,description,body and they may be in any order (permutation and combinations)...like for example take quality business cards...quality business cards may come as a whole...business cards that are quality...and so on and so forth!
Now, the
"keyword phrase" shows you how many site contain exactly these terms as a whole! i.e. "quality business cards" at the same time...
So, a better competitive analysis could be done by
allinanchor:quality business cards where we are asking google how many sites have quality business cards in their anchor .... again it may be in any order!
If we do
allinanchor:"quality business cards" they show only the sites that have exact "quality business cards" as their anchor text links!
You could go and check with this analysis how the sites rank for their keywords.
Getting the point!!
I firmly believe that if Jeff (from Aviva) get good quality inbounds with these terms in the anchor text
Information Web Directory, then he could out rank any site.