[Manish Pandey]

Er, you seem to say that I stated if a website has authority it must rank for the title term, I asked you where I said that and then you reply that is what the discussion is about. Er, you may want to re-read the thread. I never stated that any where.

Rand has discussed site authority as related to Aviva Directory. I have tried to leave Aviva out of the discussion and deal with site authority and topical authority and used examples from my site not from Aviva.

Well bob... Aviva being authority or not is the main issue of this thread! Thread title Rand Fishkin vs Aviva ... rand says aviva is not an authority site because they don't rank for the terms in their title. And we have been discussing the fact that rand is judging a site being authority or not for that site's ranking for the keywords in the title. Which by all means is incorrect!

>>>Well to what you are pointing your website blog to have got ranked for "quality business cards" is due to the fact that it is low competitive and your site is high in authority.

That is a new page, I don't have topic authority for that word, and I ranked based on on-page SEO and site authority. The context of my referencing this term was to show an example of how I have checked my site authority using a key phrase that I don't have any topical authority for (read off-page SEO weight).

If you use key phrases that you are have topical off-page SEO weight for it is harder to gauge whether you are ranking by on-page SEO and site authority or if you are ranking by on-page SEO, site authority, and help from off-page SEO.

This example was not given in relationship to Aviva Directory but give to show how to find out what kind of authority a site has.

Well we know what domain authority is! We had John's "britney spears naked" blog post on the top 10 for many days as well as my "funny dog pictures" still rank for top 20 and "apple iphone linux" post ranked top 10 for many days! When it comes to domain authority it really doesn't matter what you post, it would get ranked!

>>>Well your criteria to check the competitiveness of a keyword should be allinanchor:keyword phrase which tells exactly how many sites are competing for that keyword phrase sorted in descending order i.e top to bottom.

Why should the criteria to check for how competitive a keyword be limited to inbound links (allinanchor:keyword). Why not just put the key phrase in quotes and see how many pages are in the index ranking for that exact phrase.

Because an internet marketing site wont have an anchor related to a striptease!!!
BTW "keyword phrase" only shows exactly these terms on the page. It isn't necessary that if you don't have the keyword phrase on the body you can't have it on the anchor!!! Got the point. Well it doesn't necessarily mean that if i'm targeting the "search engine optimization services" website then i won't consider about having anchor text links related to "search engine marketing services" or even "internet marketing services" and I may not have the term Search Engine Marketing Services or Internet Marketing Services on the body!!! But I have them in my anchor text just to mix things up!

>>>Now if we search for allinanchor:"quality business cards" this shows how many sites are competing for the exact the same keyword i.e. "quality business cards" and your site comes on page 2.

No. Searching for the phrase in quotes shows you how many pages are competing for the exact key phrase. Search for the key phrase with the allinanchor: search operator shows how many pages have inbound links with that exact phrase.

You are saying the same thing in different manner...dude!!! Re-read what i said!

>>>So, a better competitive analysis could be done by allinanchor:quality business cards where we are asking google how many sites have quality business cards in their anchor .... again it may be in any order!

I disagree. It is one way to show how competitive a key phrase but I disagree it is the best.

Disagree with some solid points I've the most solid points up here!!!

>>>Getting the point!!

Nope I missed it. You have noted the way a number of the Google search operators work (which is not new to me) but I failed to see any points other than you stating that you think a certain search operator shows better how competitive a key phrase is and I didn't see you state your reasoning why you hold to that.

Wow! Thanks for the compliment... i would really love to think like a Google operator! Well if you do think i'm thinking like a search operator then so should you! A solid reasoning is what i have posted here....

>>>I firmly believe that if Jeff (from Aviva) get good quality inbounds with these terms in the anchor text Information Web Directory, then he could out rank any site.

I don't think he is going to rank any better than any other site that has as much site authority, has as much topical authority, and gets equivalent off-page SEO for that key phrase. I do think it would be fair to say he would rank as well as a site that has the same site authority, same topical authority, and gets the equivalent off-page SEO.

And that is the point I was making about site authority and topical authority in this discussion. The higher the site authority the easier it is to rank for competitive keywords with out using off-page SEO. The other point was how to get a feel for a sites authority.

Well how do you achieve topical authority? Simple by getting high quality inbounds from you topic concerned like here we have web directory and how we get domain (not site) authority by having high quality inbounds to your domain! Well a link is a link (unless they come from some spammy sites,ffa and all those bad neighborhood) every link counts.... a domain achieves authority by getting links slowly, steadily...