And one more thing that I happened to came across is that your page seocompany.ca/seo-expert-bob-mutch.html rank below to mine manishpandey.com for the term
seo expert.
Now does that mean that my site has higher domain authority than yours...no it doesn't! What it means that I've
anchor text links related to it not exactly that term...i go for seo expert india, seo expert service,seo blog or simply manish pandey!!! Just to mix things up! You see...i've those terms in my anchor text...
Now...your site is registered on 2004-07-13 and mine on 2006-07-14 you see! Yours is 3 years old and mine only 1 year! You have huge amount of links
28,800 from high quality sites and i've only few hand full only
641!
So, you see why i pointed out this. It is because this fact that Aviva is not ranking for the term Information Web Directory because they don't target that term. As your site is high authority your page should have come up to the top 10 or atleast ahead of my site!!!
So rand's test based on your classification that a site which doesn't rank for their title terms is not an authority is
incorrect!