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As said earlier Google can work if you do it right and I have had luck with Yahoo also. I am currently testing the water with MSN Adcenter to see how it performs for me as well.
I would steer completely away from the sites that offer targeted traffic such as the 10,000 customers for $10.00 deals.
In the end the best thing for you is to concentrate on building your business through links and serp position in keywords. Less expensive and highly effective even though it takes a bit of time to accomplish.
You might even consider an affiliate program if your product or service price allows for it.
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Hostnetric - Building your website should be based on a solid network not low prices.
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