[paulnb]

Hello everyone,

I am in the midst of developing a link strategy for an online business I am with. Being very new to the world of Linking, I am hoping for some input from the very knowledgeable people here.

My problem...

The majority partner within the business in question is insisting on paid links. Purchasing links on sites that are relevant to our industry (alternative health, we sell a unique health product). Whether they are on a doctor's site, or say an athletic association...it doesn't matter, the partner insists on paid links.

I, on the otherhand, want to develop content (800 - 1200 word articles) and then submit them to blogs and other sites to utilize. These articles would be exclusive to the site, as we have a staff of content writers. I would then embed contextual links. Blog owners would be compensated in addition to receiving quality content. Of course, I would insist on an NDA.

Obviously Google does not hold much weighting to paid links, especially when a particular site is not unabashed about advertising the fact they sell links. I can not see how a paid link strategy would be better than syndicating content containing contextual links.

If a site does not "advertise" the fact they accept paid links, I assume the filters still catch this? If the anchor text and site are relevant to the site where the link is purchased...is this okay? Obviously purchasing a link on a site containing numerous others in the same long scroll link format is effective for generating traffic, but what about ranking?

I am slightly confused...what type of argument should I present to the majority partner? Am I correct on my assumptions?

Any help will be appreciated.

Paulnb