Quote:
Originally Posted by zibblu
an adwords buyer I often set my content buy point at 1 penny because i've experienced low conversions with context ads. i still often get clicks even though i'm only spending a penny... so you can imagine if you are a webmaster hosting my ad and i'm only paying a penny ... you may get 0.
but as others have mentioned - the 0 cent clicks are usually just from clicks that Google has determined are invalid. maybe the same person clicking on it multiple times, that sort of thing.
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Sometimes the visitor clicks on the ad and then doesn't visit the site, the visitor has to be on the landing page or wait for the same to download. If he goes back or closes the pop up google calls it a false click. The clicks get shown on the adsense account but doesn't get you anything.