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I've never been successful with SEO nor am I a guru of sorts (so take what I say with a grain of salt).
But I think that if your website offers a service or information that many readers will find important then I would write for the reader. It is after the reader that is hoping to benefit from the info.
What I did (and didn't do enough) was to stress keywords in my text.
So (I had a gadget blog) I would repeat the name of the product (but not so much that it got annoying) and so people searching for that product would still find my post and be able to find it easy to read.
Skinny
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