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"Google can make choices about what people see and what they don't see, and how it's ordered," says John Palfrey, executive director of the Berkman Center for Internet & Society at Harvard Law School. "As more and more people use Google to access the Internet, that definitely raises some important policy questions."
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There also trying to make it sound like Google plays a bigger role then they do. As Yahoo and MSN come to play if Google did not show what was going on I'm sure Yahoo would.
So really the people do have a choice and I would not run ads that would hurt my biggest money maker either.