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This is something I'm focusing on with a site I'm about to open. I have a bunch of features I plan to add that will really add value to the site. I'm not adding them yet because I would like to get some revenue stream first, but after that I'm going to try and add 1-3 new features monthly. This way they will feel that they are getting more and more for their membership fee each month and they might stay on knowing that it's always getting better. Not sure if that's customer retention, but I'm certainly going to use it to keep customers interested.
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