So says this newbie article:
http://blogaboutyourblog.com/2007/09...snt-that-hard/
It is and it isn't
SEO is pretty easy if you're going after the long tail - just include a few words and get linked up.
However, it's pretty damn hard if you're competing in the PPC space (pills, porn, casinos) or any space where SEO is prevalent, and the money is flowing.
Entirely different ballgame, young grasshopper.....