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There is only one #1 spot and ten listings on the first page. If you are in an industry where everyone wants to be number one then it is going to be difficult. If you are a dentist in a town with one or two other dentists then of course it is relatively simple. Also, worth keeping mind: It is simple for a doctor to diagnose an ailment, but difficult for a layperson. Oftentimes, individuals engrossed in the industry (including myself) forget all the knowledge it took for us to make it there. Bottom Line: Of course its easy if you know what you are doing - as with anything. Still, in the most competitve industries it can be heard even if you are knowledgeable.
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