Quote:
Originally Posted by kaykays
For a webmaster, or a person familiar with adsense and adwords,
the advertisements and Search results are clear enough.
But a casual user does not distinguish between Ads and
search results, and they greatly outnumber webmasters.
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There are for sure users that are confusing ads with the organic search results. It will be interesting to have some statistics regarding how many users had clicked intentionally on these ads and how many were actually tricked by them. Of course these stats are unavailable.