If your site looks credible, your web-marketing job is much easier.
http://searchengineland.com/070913-120847.php
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Part of making a site a success from an SEO standpoint is making it credible and trustworthy. Being trustworthy means a site is more likely to draw high quality organic links, more likely to be mentioned in the press, and more likely to convert for consumers in your target market.
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Do you think twice about linking to an Adsense-ridden spam-fest?