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Kill the flash idea right away.
Reasons:
1. The search engines can't read it and won't index a pure flash page.
2. It is sometime interesting the first time you see it. After that is is just a pain in the ass you have to wait through or click by to get at the meat of the site.
3. It may look cute. But it has no place on an e-Commerce site. E-Commerce sites are dedicated to selling. Anything that slows the purchase process down will just drive visitors away.
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