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This is a common practice for web-business owners.

Have idea: Make site: site isn't paying off

Most of the time it's just bad business practices, but allot of times it’s because the site doesn't instill an expected level of professionalism. If you don't look professional, you can kiss allot of business goodbye. Your service or product can probably be found elsewhere. (of course this doesn’t really apply to specialty or custom services/products as much)

As a business and website owner, do what you can to stack the deck in your favor. If your online business fails, make sure it isn't due to a bad design or unprofessional look/feel of your online store-front.