[Vini]

Wheather B2C or B2B the basic concepts of customer retention remain the same. From stage one, there are a few inherent features/tasks which have to be built in to the operational guidlines.

+ Create incentive packages (Vertical & Horizontal) according to analytics
and segmentation.

+ Draft a promotional timeline while taking into account special events (i.e.
the superbowl, Oscars, Christmas & so on) This will also help indexing.

+ Create Uniformity between visual representations as well as texts. For
example, use the same graphics & text for the mailer as well as your site.

+ Create an objectives chart and look at it daily to make sure you are in tune
with the objectives you set out to achieve.

+ Use A/B Splits on landing pages to see what works on penetrations, CTR, &
conversions.

+ If it works improve it, if not move FWD quickly.

+ Stay innovative and focused on what the client wants.

+ Monitor competitors

And A few other tricks I won't tell you about :-)