Quote:
Originally Posted by kristeejo
exactly.
I used to keep a log of all my clients childrens names etc. when I worked in sales. IT WORKS.
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Same here, in another job I was 100% commission and information as simple as this was priceless. I had files setup for each customer that I kept newspaper clippings when they made the news, events, absolutely anything that could make the next visit more personal.
Buyers love feeling important, the better you are at conveying that the more likely you are to keep them as a customer. As for online, it's a whole different ball game. For instance, the time you have to make a lasting impression is significantly decreased. Mouse click, your gone, IRL you at least have a few steps before you hit the door.
I'd say, once you get a customer online it's important to keep an open flow of communication. I'm not talking about useless email, but perhaps follow up conversations. It would be important to make it not sound like a survey and genuine enough to make them feel important.