Quote:
Originally Posted by James Bryan Menke
Dear scorpionagency,
I agree that Controversy is not good or right. However, I recall one attorney who used Controversy quit well. He claimed that controversy leads to name recognition and after a period of time people forgot the Controversy but remembered the name.
Thanks for the input.
PS: I am glad your website reminds people that FORD almost went broke by only offering one color of Car. Promotion of a website (or any entity) must change with the times or go broke.
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Does Bad controversy really just go away? I suppose it depends on the controversy in question.
I have seen careers Smashed to pieces leading to one hit wonders & short lived small businesses all because their controversy led to bad publicity, which retroactively Had the opposite word of mouth effect, everyone was spreading the word "NOT" to use them.
You get enough people spreading the word that a company is BAD BUSINESS & never to use them & guess what? Revenues drop, Bills become past due, Current clients leave because they are getting a hard time from others for using you, then the doors close & the business declares bankruptcy.
I have seen it time & time again.
Once Again, I suppose it depends on the extent of the controversy, But to think that Bad Publicity from controversy will simply just go away after a while is simply underestimating the Power of an Unhappy Consumer.
Now, there are some companies that are doing ok after bouncing back from bad Publicity stemming from controversy, However they had rather deep pockets (Plenty of Capital) to invest in a long term repair campaign.
The rule of thumb is that for every 1 year of good business it takes 5-10 years to get people back on track after Bad controversial word of mouth (And this depends on how consistent your repair efforts are).
In my opinion, unless you are a rock star or movie star (Or even a large fortune 500 corporation), it's best to try & stay away from negative controversy. Even if you have the millions to invest on repairing your company name in the eyes of the consumer, Why spend it if you don't have too?
Just my Opinion, based on seeing it first hand & 2nd party.