[kimberlybarryd]

This will validate to strict. Create a .gif the same size as your .swf and name it needplugin.gif

<object type="application/x-shockwave-flash" data="images/your.swf" width="765" height="70">
 <param name="movie" value="images/your.swf" />
 <param name="BGCOLOR" value="#000000" />
 <a title="You must install the Flash Plugin for your Browser in order to view this movie"  href="http://www.macromedia.com/shockwave/download/alternates/"><img src="images/needplugin.gif" width="765" height="70"  alt="placeholder for flash movie" /></a>
 </object>