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I think one of the problems with answering this question is that we are not being clear about our objectives:
If all you want are rankings then you can emphasize backlinks. But if you want conversions (whether leads or on-site sales) then at some point you will have to put effort into content.
Whether you make it, steal it, or syndicate it--at some point you'll have to give your visitors some content, or tool, or something to remember you for.
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