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* How can web 2.0 help me, or my business?
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An important word to stress in web 2.0 is "
sharing." To make social media pay off from a business standpoint you need to provide information that your target audience finds useful, or if you're a one person brand write content which establishes yourself as an expert in your chosen field.
If you excel at what you do, and go about attempting to help people solve their own problems you build trust and their willingness to do business with you. I don't think this is a new idea, its called karma. With the technology available to everyone today its karma on steroids - karma 2.0.
I think its always good to include a possible real-life example. Maybe you sell plumbing supplies to plumbers. The majority of these guys are small businessman who may be great at their specialty but not in running a business . Write a blog tailored to the challenges faced by plumbers, with ways to implement solutions to help them run a more efficient business. Show that you're there not just to sell but to help.
Now I'm done with my rambling.