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Easy Penalty: Few drops in rankings
Easy Penalty: Pagerank decrease
Good Penalty: Removal from top positions (sandbox) for a sertain amount of time.
Hardcore: Complete removal from index.
They can punish a website for:
- fast link building from low quality websites and directories.
- instant submission in 20 000+- "search engines and catalogs".
- cloaking
- hidden text
- keyword spam ( targeting the same keyword in anchor text)
- spam links (blog comments, guestbooks, social sites, forums)
- human hand (removal by hand when 100% website reach top positions for popular keyword)
- spam reports from another webmasters
- selling links
- buying links
- content (illegal, violence, child pornography etc)
... and more
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My name is Sergey Rusak and my websites and blog is here....
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