[saj]

Originally Posted by gregdavidson

I've been thinking this over. It seems that you would get a better return on your investment if you advertise your website with banner ads rather than text ads. Banner ads are almost like having a tiny billboard advertisement on the side of the raod. All because the customer doesn't click on your ad doesn't mean you didn't make an impression on them or informed them that your business exists.

It totally depends what you're trying to accomplish. Banner ads work most beneficial for branding once a site is successful and established. They are fairly good at getting some word of mouth going as well. Text links work best to boost SEO. Having inbound text links will convince the search engines that your site is worth investigating - the more backlinks, the deeper the spiders will crawl and the more pages they'll index.