[jarrahbear]

Thanks very much for your reponse.

I take your point about Google being the natural choice as the dominate player in the US and Europe but here in Asia, particularly China they are seen as the poor cousin and only have 12-15% of the search market.

I know that in other parts of Asia (Korea for example), Google is also the 2nd player behind a local incumbent and Yahoo! dominates in Hong Kong, Taiwan and Japan.

I am interested in the facts about the revenues (eCPM's) that you are getting in other parts of the world and seeing if this is the primary deciding factor of why Google is a key player or it is other considerations (loyalties to brand, perception of innovation or quality etc). For in the Asia markets the eCPM is not necessarily the only factor keeping the local players in No.1 position.

Any facts for me to put a paper together would be helpful. I will also make this available to this forum.

Cheers